1 hour ago
#SOCIALMEDIA #NURSERYCLASS Today's #Alphabet is K- KEYWORD
Keywords are #ideas and #topics that define what your #content is about.6,586,013,574 searches a day worldwide.The foundation of search marketing is built on keywords. #Searchmarketers know that conducting continuous keyword research and keyword analysis is critical to achieving success with #organic & paid #searchadvertising . But conducting and implementing keyword research is also highly effective for #socialmediamarketing . Whether your target audience is sharing content on #YouTube or #Flickr , or they’re Tweeting on Twitter, your social media marketing efforts should start with determining which keywords your audience is using.To be more specific, conducting keyword research for social media enables you to discover the needs and wants of social communities by:
Tracking popular and #trendingtopics on #Twitter and other #socialnetworks
Determining search/query frequency.Gauging market interest for #products or #servicesIdentifying demand for keywords.for example #Nativeads are viewed 53% more than #bannerads .
Better understanding user intent
Discovering relevant points of #engagement By researching& identifying social media keywords, you gain a much clearer picture of how to construct and communicate your message effectively.
"All Keyword Research the Same is social misconception."
There are some major differences between search and social-Query variances, Behavioral differences across platforms,Query vs Conversation
Here are some statistics
#Business that have a strong keyword in the business name rank 1.5 spots higher than if there is no keyword in the name.
75% of users never scroll past the first page of search results.
30% of all #mobile earches are related to #location .
Search is the number one driver of traffic to content sites, beating social media by more than 300%.
performing keyword research for social media and analyzing term usage on a site by site basis, you can gain an advantage over your competitors, who likely research keywords only once and with a blanket "one size fits all" approach across all marketing channels.